Google Ads Character Counter
Check Google Ads headline and description character limits in real time.
Characters: 0 / 30 OK
Characters: 0 / 90 OK
Google Ads Character Limits
Google Ads responsive search ads have specific character limits for headlines and descriptions. Use this free Google Ads character counter to make sure your ad copy stays within the allowed limits.
- Headline: 30 characters maximum
- Description: 90 characters maximum
Why Character Limits Matter
If your Google Ads copy exceeds the allowed character limits, your ads may be truncated or rejected. Keeping your headlines and descriptions within the recommended limits ensures your ads display properly across devices.
How to Use This Google Ads Character Counter
- Type or paste your ad headline into the headline field.
- The tool will automatically count characters.
- Make sure the headline stays within 30 characters.
- Repeat the process for the description field (90 characters).
Related Tools
Generate headlines with our Google Ads Headline Generator, write body copy with the Google Ads Description Generator, preview layouts using the Google Ads Preview Tool, or create campaign links with our UTM Builder.