Google Ads & Affiliate UTM Builder
Simple UTM builder for Google Ads, affiliate links and campaign tracking. Generate GA4-friendly UTM parameters in seconds.
Build your UTM URL
Enter the full page URL, including https://
Use lowercase and hyphens for cleaner GA4 reporting.
Generated result
Full UTM URL
Your generated UTM link will appear here.
Parameters
No parameters generated yet.
Naming tips
Use lowercase naming for cleaner analytics reporting.
Why this tool is useful
- Prevent inconsistent naming across campaigns and channels.
- Avoid spaces and uppercase issues that make reports messy.
- Create clean URLs for Google Ads, email, affiliates and social campaigns.
- Use GA4-friendly UTM naming conventions from the start.
Common questions
What are UTMs used for?
UTM parameters help analytics tools like GA4 understand where your traffic came from and which campaigns performed best.
What should I use for Google Ads source and medium?
A common convention is utm_source=google and
utm_medium=cpc.
Should I use lowercase naming?
Yes. Lowercase naming helps avoid duplicate reporting rows caused by inconsistent capitalization.
Related Tools
Need help with ad creation? Try our Google Ads Character Counter, Google Ads Headline Generator, Google Ads Description Generator, or preview layouts with the Google Ads Preview Tool.